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THE SCHEDULE​

 

The main event kicks off in the Naples III Room at the Renaissance Hotel Long Beach on Friday morning, October 18. Throughout both days, we'll alternate between the main room for speaker talks, lobby and lounge areas for intimate discussions, and nearby spots for impromptu Tweetups and coffee refills. The evenings are yours to enjoy, relaxing in your hotel room and taking a dip in the hot tub to unwind, or exploring wine bars and local eateries with fellow attendees. We’ll conclude on Saturday afternoon, October 19, when you can head out on another group excursion or solo night around town.

 

Friday, October 18​: The Business of Your Great Brand​

 

8:30     Welcome & Introduction

9:30     Great Global Brands: Erin Ilgen

  • What makes a brand great, and what it means for your brand 

10:30   Break

10:45   Dare to be Different: Innovation and Your Brand: Jane McLaughlin

  • Why innovation matters, and how to be an agent of change

12:00   Lunch

13:00   Building Your Brand Workshop: Erin Ilgen

  • Identify, analyze, and develop a roadmap for refining your brand

14:30   Break

14:45   Building Your Brand Debrief

16:00   Daily Wrap-Up

16:30   Keynote Speaker: Abby Kerr

  • Applying the Voice Values methodology to your brand

18:00  Cocktail Reception

 

 

Saturday, October 19​: The Business of Communicating Clearly

 

8:30     Welcome & Introduction

9:30     Reaping Rewards from Rapport: Erin Ilgen

  • Strategies for creating rapport in business and life

10:15   Break

10:30   Look Sharp!: Emma Alvarez Gibson

  • Simple ways to write and sound even smarter

12:00   Lunch

13:00   Communicating Clearly Workshop: Erin Ilgen

  • Enhance your cross-cultural and gender-based interactions

14:30   Break

14:45   Obstacles in Communication: Emma Alvarez Gibson

  • Learn to navigate (and avoid) common interpersonal pitfalls 

16:00   Daily Wrap-Up

16:30   Keynote Speaker: Renee Fraser​

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